12 Best CRM for Nonprofits (2026)

By Louis Corneloup · Updated September 2026

Out of 495 CRM tools we track, 12 meet the nonprofits bar: free or freemium pricing and editorial score 55+. Ranked by editorial score plus external signals (G2/Capterra reviews, media mentions, featured status).

Key Takeaways

HubSpot is our #1 pick for CRM for nonprofits in 2026.
We analyzed 12 CRM tools for nonprofits to create this ranking.
12 tools offer free plans, ideal for nonprofits getting started.

At a glance: 12 CRM for Nonprofits

Top 10 picks compared. Scroll horizontally on mobile.

#	Tool	Pricing	Score	Best for
1	HubSpot	Freemium	3.9(19,150 · Sep 2026)	CRM platform for scaling businesses	View
2	Apollo	Free	4.7(9,826 · Sep 2026)	Unify sales data, outreach, and CRM to fill your calendar	View
3	Brevo	Freemium	4.6(6,219 · Sep 2026)	All-in-one marketing platform for email, SMS, and customer engagement	View
4	Apollo.io	Freemium	4.1(11,273 · Sep 2026)	Find leads, enrich data, and automate outreach	View
5	Zoho CRM	Freemium	4.2(9,945 · Sep 2026)	CRM for sales and marketing teams	View
6	SendPulse	Free	4.6(4,303 · Sep 2026)	Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.	View
7	Givebutter	Freemium	4.7(3,088 · Sep 2026)	All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.	View
8	Zoho Recruit	Freemium	4.4(3,146 · Sep 2026)	An all-in-one talent acquisition solution with ATS and CRM capabilities for efficient hiring.	View
9	Sendinblue	Freemium	4.5(2,401 · Sep 2026)	One AI-powered customer platform for all your marketing and sales needs.	View
10	ABC Trainerize	Freemium	4.4(2,638 · Sep 2026)	The #1 coaching app to better engage your clients and streamline your fitness business.	View

Detailed picks: CRM for Nonprofits

HubSpot

CRM platform for scaling businesses

Freemium3.9/5(19,150 · Sep 2026)

Key features

Free CRM with contact management, deal tracking, and company records
Marketing Hub with email campaigns, landing pages, forms, and ad management
Sales Hub with pipeline management, sequences, quotes, and meeting scheduling

Pros

Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
Unified platform eliminates data silos between marketing, sales, and service teams

Cons

Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
Marketing contacts model means you pay more as your database grows

View Details

Apollo

Unify sales data, outreach, and CRM to fill your calendar

Free4.7/5(9,826 · Sep 2026)

Key features

B2B contact database with advanced search and filters
Multichannel outreach sequences (email, phone, LinkedIn)
Built-in dialer for calling prospects

Pros

Replaces multiple sales tools, reducing cost and complexity.
Large, searchable B2B contact database for prospecting.

Cons

Free tier has limited credits and features.
Data accuracy can vary for some contacts.

View Details

Brevo

All-in-one marketing platform for email, SMS, and customer engagement

Freemium4.6/5(6,219 · Sep 2026)

Key features

Email marketing campaigns
SMS marketing
Marketing automation

Pros

Very generous free tier (300 emails/day)
Affordable paid plans

Cons

Interface can be clunky
Limited templates

View Details

Apollo.io

Find leads, enrich data, and automate outreach

Freemium4.1/5(11,273 · Sep 2026)

Key features

275M+ contact database
Email finder & verification
Sales engagement sequences

Pros

Massive B2B contact database with 275M+ contacts
Generous free tier with 50 credits/month

Cons

Data accuracy varies by region and industry
Credit system can be confusing

View Details

Zoho CRM

CRM for sales and marketing teams

Freemium4.2/5(9,945 · Sep 2026)

Key features

CRM
Sales automation
Analytics

Pros

Affordable CRM
Good features for price

Cons

UI less polished
Learning curve

View Details

SendPulse

Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.

Free4.6/5(4,303 · Sep 2026)

Key features

Email Marketing (bulk email, drag-and-drop builder, templates, A/B testing)
Chatbot Builder (for Messenger, Instagram, WhatsApp, Telegram, Viber)
CRM System (contact management, sales pipeline automation, deal management)

Pros

Comprehensive suite of integrated marketing tools on one platform.
Offers a generous free plan with significant features.

Cons

Advanced features like unlimited emails and users are only available on higher-tier paid plans.
Pricing for larger subscriber lists can increase significantly.

View Details

Givebutter

All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.

Freemium4.7/5(3,088 · Sep 2026)

Key features

Donor management & CRM
Customizable donation forms
Fundraising pages

Pros

0% platform fees, allowing nonprofits to keep more donations.
Comprehensive suite of fundraising and CRM tools in one platform.

Cons

Givebutter Plus, with advanced features, is a paid add-on.
Nonprofits might need to encourage donors to cover processing fees to maintain 0% platform costs.

View Details

Zoho Recruit

An all-in-one talent acquisition solution with ATS and CRM capabilities for efficient hiring.

Freemium4.4/5(3,146 · Sep 2026)

Key features

Applicant Tracking System (ATS)
Recruitment CRM
One-click job posting to over 75 job boards

Pros

Comprehensive all-in-one solution for both ATS and CRM functionalities.
Extensive automation capabilities streamline the hiring process.

Cons

The free version is limited to one active job posting, which may not suffice for growing teams.
Advanced features like AI matching and custom roles are only available in higher-tier paid plans.

View Details

Sendinblue

One AI-powered customer platform for all your marketing and sales needs.

Freemium4.5/5(2,401 · Sep 2026)

Key features

Email marketing
SMS marketing
WhatsApp campaigns

Pros

Comprehensive all-in-one platform for marketing and sales
AI-powered features enhance campaign effectiveness and efficiency

Cons

No specific cons mentioned in the provided text.

View Details

ABC Trainerize

The #1 coaching app to better engage your clients and streamline your fitness business.

Freemium4.4/5(2,638 · Sep 2026)

Key features

Custom client programs
On-demand workout library
Trainerize fitness content library

Pros

Comprehensive suite of tools for fitness, nutrition, and habit coaching.
Supports various training models: online, in-person, hybrid, group.

Cons

Advanced features like custom branding and advanced nutrition coaching are add-ons or part of higher tiers.
Pricing scales with the number of clients, which might become costly for very large client bases.

View Details

EngageBay

All-in-one marketing, sales, and support CRM

Freemium4.6/5(1,654 · Sep 2026)

Key features

Email marketing with drip sequences and templates
Marketing automation workflows
Sales pipeline and deal management

Pros

Free tier supports up to 15 team members
All-in-one platform replaces multiple subscriptions

Cons

Contact limits are low on cheaper plans
Reporting is basic until Pro tier

View Details

Bigin

The simplest CRM for small businesses to close deals faster and streamline workflows.

Freemium4.6/5(1,619 · Sep 2026)

Key features

Team Pipelines & Sub-pipelines
360-degree Customer View & Management
Multi-channel Communication (Email, Phone, WhatsApp, Social Media)

Pros

Specifically designed for small businesses, avoiding unnecessary complexity.
Offers a free plan, making it accessible for very small operations or individuals.

Cons

The free plan has significant limitations on records and automations.
Advanced features like more pipelines or data records require add-ons or higher-tier plans.

View Details

How we ranked these CRM tools for Nonprofits

Step 1

Filter the catalog

We start from our full database of 495 CRM tools and keep only those matching nonprofits criteria: free or freemium pricing and editorial score 55+.

Step 2

Score each tool

Editorial score (out of 100) on utility, UX, value, support, and innovation, then layered with external signals: G2/Capterra review volume and average rating, recent media mentions, and featured status.

Step 3

Keep the top 12

We rank by combined score and surface the top 12 so the list stays scannable. Pricing is re-checked on rotation and the page rebuilds hourly via ISR so picks stay fresh.

Buyer's guide

CRM for Nonprofits: what to know

Nonprofits (the more common US spelling) share all the dynamics of "non-profits" but the dominant platforms repeat across the segment: Salesforce NPSP, Bloomerang, Neon CRM, DonorPerfect, Little Green Light, Virtuous, Kindful as the donor CRMs; Classy, Givebutter, Donorbox, GivingFuel, GiveLively for online fundraising; Aplos, MIP Fund Accounting, Sage Intacct Nonprofit, QuickBooks Online + nonprofit extensions for accounting.

The unique nonprofit needs not present in for-profit B2B: 990 tax preparation integration (most accounting tools lack this; specialty tools like File990 + Aplos cover it), grant tracking + reporting (Foundant, Instrumentl, Submittable), volunteer management with hours tracking (Better Impact, Galaxy Digital, VolunteerMatch), and donor lifetime value optimization (focused on retention + recurring giving).

The financial reality: nonprofits below $1M annual revenue typically run on QuickBooks Online + Bloomerang or Little Green Light + Google Workspace nonprofit edition + Mailchimp nonprofit (15% discount).

Challenges Nonprofits face

Form 990 tax preparation + transparency requirements differ from for-profit accounting
Recurring giving (monthly donors) drives 60%+ of major-donor program but takes years to build
Grant reporting requirements vary by funder; tracking outcomes + impact is manual
Volunteer hours tracking + Department of Labor compliance for organizations using interns
Donor data hygiene across CRM + fundraising platform + email is constant work

What to prioritize when picking a tool

Donor CRM (Bloomerang, NPSP, Neon, DonorPerfect, Little Green Light)
Online fundraising (Classy, Givebutter, Donorbox, GiveLively)
Fund accounting (Aplos, MIP, Sage Intacct Nonprofit)
Grant management (Foundant, Instrumentl, Submittable)
Volunteer + program management

Frequently asked questions

What is the best CRM tool for nonprofits in 2026?

HubSpot ranks first in our CRM list for nonprofits, rated 3.9/5 across 19,150 verified user reviews. Strong runners-up are Apollo, Brevo, Apollo.io.

Are there free CRM tools for nonprofits?

Yes. HubSpot, Apollo, Brevo offer a free or freemium plan that fits nonprofits.

How did we pick these CRM tools?

We filtered our database of 495 CRM tools to keep only those that match nonprofits: free or freemium pricing and editorial score 55+. The remaining 12 are ranked by editorial score and external signals (G2/Capterra review volume, media mentions, featured status).

What features should nonprofits look for in CRM software?

Based on our analysis of the top picks, prioritize: free crm with contact management, deal tracking, and company records, marketing hub with email campaigns, landing pages, forms, and ad management, sales hub with pipeline management, sequences, quotes, and meeting scheduling, service hub with ticketing, knowledge base, live chat, and customer feedback. These are common to the highest-rated tools in this list.

How often is this list updated?

We refresh editorial scores and pricing weekly. Tool pricing is re-checked on a rotation that touches every tool roughly monthly. The list above was generated on September 18, 2026.

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