Toolradar Benchmark
What CRM software really costs for a team of 5, 20 and 50 (2026)
Toolradar data: For a team of 20 users, CRM software costs from $140 a month (Bigin Express, billed annually) to $700 (Close Essentials), with a median of $430 across 8 tools, on prices confirmed on each vendor's pricing page between November 4, 2026 and November 6, 2026.
A CRM (customer relationship management) tool keeps a company's contacts, deals and sales pipeline in one place. Most are sold per user, so the bill grows with the sales team.
Data as of November 6, 2026. Prices confirmed on vendor pages between November 4, 2026 and November 6, 2026; re-confirmed every few days.
Key findings
- For a team of 5 users, the cheapest confirmed CRM software is Bigin Express at $35 a month (billed annually); the median of 9 tools is $125 and the highest is Close Essentials at $175.
- For a team of 20 users, the cheapest confirmed CRM software is Bigin Express at $140 a month (billed annually); the median of 8 tools is $430 and the highest is Close Essentials at $700.
- For a team of 50 users, the cheapest confirmed CRM software is Bigin Express at $350 a month (billed annually); the median of 8 tools is $1,075 and the highest is Close Essentials at $1,750.
- Billing annually instead of monthly lowers the bill by a median of 23.9% across the 4 tools that publish both prices on the same plan, for a team of 20.
Source: Toolradar benchmark, prices confirmed on each vendor's US pricing page between November 4, 2026 and November 6, 2026.
9
tools compared under the same method
6 left out, reasons below
$125
median monthly cost for 5 users
$25 per user, n = 9
$430
median monthly cost for 20 users
$21.50 per user, n = 8
$1,075
median monthly cost for 50 users
$21.50 per user, n = 8
How every row is computed
- For each team size, the cheapest paid plan with a published US price in USD that allows that many users. Plans sold only on quote are not counted.
- Monthly billing and annual billing are computed apart; annual is the yearly total divided by 12. A price with no billing term next to it is not counted, except a price per month on a page that offers no yearly billing at all (no monthly or annual switch, no mention of yearly billing), which is counted as month to month.
- Seat minimums, seat packs and user caps are applied, required add-ons and mandatory vendor fees are added, one-time setup fees are shown apart. A free plan is never the cost; whether it covers the team is shown apart.
- Each price is confirmed on the vendor's live page by two AI checkers from different model families, each quoting the page word for word. A price that is not confirmed is left out; a higher plan left out this way is skipped only when, at its last read price, it costs more than the cheapest confirmed plan.
- Not counted: taxes, usage (AI credits, contacts, tickets, overages), plans capped by usage volume (tickets or conversations a month), discounts shown only in the cart, behind a code or for a limited time, and optional add-ons.
- Rows are ordered by computed cost. No score, no rank of our own; sponsored or paid status never changes inclusion or order.
- A confirmation counts for 14 days: a tool not re-confirmed in that time leaves the tables until it is.
What a team of 5 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Bigin | $45/mo Express | $35/mo Express, $420/yr | $7 | per-seat price x team size | bigin.comconfirmed Nov 6, 2026 |
| Freshsales | not confirmed | $45/mo Growth, $540/yr | $9 | no monthly price confirmed | freshworks.comconfirmed Nov 4, 2026 |
| Less Annoying CRM | $75/mo Everything included | not confirmed | $15 | no annual price confirmed | lessannoyingcrm.comconfirmed Nov 4, 2026 |
| Capsule CRM | not confirmed | $90/mo Starter, $1,080/yr | $18 | no monthly price confirmed | capsulecrm.comconfirmed Nov 4, 2026 |
| Salesforce | $125/mo Starter Suite | $125/mo Starter Suite, $1,500/yr | $25 | per-seat price x team size | salesforce.comconfirmed Nov 4, 2026 |
| Insightly | not confirmed | $145/mo Plus, $1,740/yr | $29 | no monthly price confirmed | insightly.comconfirmed Nov 4, 2026 |
| Salesflare | $195/mo Growth | $145/mo Growth, $1,740/yr | $29 | per-seat price x team size | salesflare.comconfirmed Nov 4, 2026 |
| Attio | $220/mo Plus | $175/mo Plus, $2,100/yr | $35 | per-seat price x team size | attio.comconfirmed Nov 4, 2026 |
| Close | $245/mo Essentials | $175/mo Essentials, $2,100/yr | $35 | per-seat price x team size | close.comconfirmed Nov 4, 2026 |
What a team of 20 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Bigin | $180/mo Express | $140/mo Express, $1,680/yr | $7 | per-seat price x team size | bigin.comconfirmed Nov 6, 2026 |
| Freshsales | not confirmed | $180/mo Growth, $2,160/yr | $9 | no monthly price confirmed | freshworks.comconfirmed Nov 4, 2026 |
| Less Annoying CRM | $300/mo Everything included | not confirmed | $15 | no annual price confirmed | lessannoyingcrm.comconfirmed Nov 4, 2026 |
| Capsule CRM | not confirmed | $360/mo Starter, $4,320/yr | $18 | no monthly price confirmed | capsulecrm.comconfirmed Nov 4, 2026 |
| Salesforce | $500/mo Starter Suite | $500/mo Starter Suite, $6,000/yr | $25 | per-seat price x team size | salesforce.comconfirmed Nov 4, 2026 |
| Insightly | not confirmed | $580/mo Plus, $6,960/yr | $29 | no monthly price confirmed | insightly.comconfirmed Nov 4, 2026 |
| Salesflare | $780/mo Growth | $580/mo Growth, $6,960/yr | $29 | per-seat price x team size | salesflare.comconfirmed Nov 4, 2026 |
| Close | $980/mo Essentials | $700/mo Essentials, $8,400/yr | $35 | per-seat price x team size | close.comconfirmed Nov 4, 2026 |
No confirmed figure for 20 users: Attio (no plan that allows 20 users had its price confirmed on this read).
What a team of 50 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Bigin | $450/mo Express | $350/mo Express, $4,200/yr | $7 | per-seat price x team size | bigin.comconfirmed Nov 6, 2026 |
| Freshsales | not confirmed | $450/mo Growth, $5,400/yr | $9 | no monthly price confirmed | freshworks.comconfirmed Nov 4, 2026 |
| Less Annoying CRM | $750/mo Everything included | not confirmed | $15 | no annual price confirmed | lessannoyingcrm.comconfirmed Nov 4, 2026 |
| Capsule CRM | not confirmed | $900/mo Starter, $10,800/yr | $18 | no monthly price confirmed | capsulecrm.comconfirmed Nov 4, 2026 |
| Salesforce | $1,250/mo Starter Suite | $1,250/mo Starter Suite, $15,000/yr | $25 | per-seat price x team size | salesforce.comconfirmed Nov 4, 2026 |
| Insightly | not confirmed | $1,450/mo Plus, $17,400/yr | $29 | no monthly price confirmed | insightly.comconfirmed Nov 4, 2026 |
| Salesflare | $1,950/mo Growth | $1,450/mo Growth, $17,400/yr | $29 | per-seat price x team size | salesflare.comconfirmed Nov 4, 2026 |
| Close | $2,450/mo Essentials | $1,750/mo Essentials, $21,000/yr | $35 | per-seat price x team size | close.comconfirmed Nov 4, 2026 |
No confirmed figure for 50 users: Attio (no plan that allows 50 users had its price confirmed on this read).
Excluded, and why
- Folk: Its pricing page could not be read as a US visitor on November 4, 2026 (the page answered in another currency than USD).
- HubSpot: Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated.
- Nutshell: Its plan prices load by script and are missing from the page text our reader gets.
- OnePageCRM: Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated.
- Pipedrive: Its pricing page blocks automated readers, so we could not read or confirm its prices.
- Zoho CRM: The prices we last read were not on its pricing page on November 4, 2026: they may have changed, or the page loads them in a way our readers do not see.
What each price leaves out
Plans, add-ons and usage charges not in the figures, tool by tool
- Attio: Enterprise: custom quote, billed annually; Extra workspace credit packs: optional, usage based; not confirmed on this read, left out: Pro
- Bigin: Extra AI credits, records, pipelines and booking pages: optional add-ons
- Capsule CRM: Ultimate: price not shown, set up with the sales team; Marketing add-on: optional, from $11 per month
- Close: Custom pricing: on request; AI credits beyond the included allowance: usage based; Calling and SMS: usage based; Call recording add-on: optional, $50/month per org plus $0.02/min; Additional orgs: optional, $50/org/month
- Freshsales: Branded documents add-on: optional, $19/user/month; Freddy AI Agent: usage based, $49 per 100 sessions
- Insightly: Enterprise: $99/user/month billed annually, Contact sales only
- Less Annoying CRM: nothing beyond taxes.
- Salesflare: Enterprise: $99/user/month, minimum 5 users, sold through a demo; Extra lead credits: optional packs from $39
- Salesforce: Max: $550/user/month billed annually, Contact us only; Free Suite: $0, its user limit is not stated on this page; Web Services API on Pro Suite: optional, $25/user/month; Flex Credits and Data 360 credits beyond those included: usage based; Signature Success Plan: optional, price on request
Questions
How much does CRM software cost for a team of 5?
Across 9 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026 to November 6, 2026), the cheapest paid plan for 5 users costs from $35 a month (Bigin Express, billed annually) to $175 (Close Essentials), median $125 a month, or $25 per user. Taxes, usage and optional add-ons are not included.
How much does CRM software cost for a team of 20?
Across 8 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026 to November 6, 2026), the cheapest paid plan for 20 users costs from $140 a month (Bigin Express, billed annually) to $700 (Close Essentials), median $430 a month, or $21.50 per user. Taxes, usage and optional add-ons are not included.
How much does CRM software cost for a team of 50?
Across 8 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026 to November 6, 2026), the cheapest paid plan for 50 users costs from $350 a month (Bigin Express, billed annually) to $1,750 (Close Essentials), median $1,075 a month, or $21.50 per user. Taxes, usage and optional add-ons are not included.
Which CRM software tools were left out of this benchmark?
6 tools were left out: Folk (Its pricing page could not be read as a US visitor on November 4, 2026 (the page answered in another currency than USD)); HubSpot (Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated); Nutshell (Its plan prices load by script and are missing from the page text our reader gets); OnePageCRM (Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated); Pipedrive (Its pricing page blocks automated readers, so we could not read or confirm its prices); Zoho CRM (The prices we last read were not on its pricing page on November 4, 2026: they may have changed, or the page loads them in a way our readers do not see).
About this benchmark
Why it exists. A vendor's page tells you its own price per user. This page applies one method to every tool, under the same conditions, so the totals can be compared: seat minimums, seat packs, user caps and required fees are applied the same way for all.
Independence. Toolradar sells advertising, including sponsored placements on some pages. Sponsored or paid status never changes which tools are included here or their order: inclusion is the list of tools considered (all shown, in the tables or under Excluded) and order is the computed cost. There is no score or rank of our own on this page. See how we rate.
Related. Best CRM software tools · CRM software statistics · All benchmarks
Reuse. Free to reuse under CC BY 4.0 with a link to this page. Cite this: Toolradar, “What CRM software really costs for a team of 5, 20 and 50”, prices confirmed November 4, 2026 to November 6, 2026, toolradar.com/benchmarks/crm-software-cost. Machine-readable: JSON, CSV.