Social Media Management Software

Q: Are there free social media management tools?

Most social media management tools require payment, but many offer free trials. Check individual tool pages for current pricing and trial options.

Q: How do I choose the right social media management software?

Consider your specific needs, team size, and budget. Look at user reviews, compare features, and take advantage of free trials when available. Our comparison tools can help you evaluate multiple options side by side.

88 products available

Tools for managing social media accounts and scheduling

88Products

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Showing 88 results for paid tools

Lately

AI social media content

paid

Kontentino

Your go-to social media management platform with AI for content creation, scheduling, and reporting.

paid

Optmyzr

Worry-free PPC management for the AI and automation era, optimizing paid media performance.

paid

Mention

Monitor the web, analyze online conversations, and manage social media with one powerful tool.

paid

Modash

Manage & grow your influencer program from discovery to payment in one platform.

paid

Brand24

Social media monitoring

paid

AspireIQ

Influencer marketing platform

paid

Brandwatch

Consumer intelligence platform

paid

CreatorIQ

The operating system for creator-led growth, unifying AI, governance, and workflows for measurable impact.

paid

GRIN

The #1 AI-powered creator marketing platform for brands to discover, manage, and scale influencer programs.

paid

Sprout Social

By Sprout

Social media management & analytics

paid

Pallyy

Social media scheduling, analytics, and inbox management for creators and teams.

paid

Hootsuite

Social media management platform

paid

Birdeye

Agentic marketing platform

paid

SocialBee

AI-powered social media scheduling and content recycling

paid

CoSchedule

Marketing calendar

paid

Loomly

Social media management for teams

paid

Breakcold

Social selling CRM for B2B

paid

Shield

The only LinkedIn analytics tool you need to track and optimize personal profiles at scale.

paid

Bannerbear

Auto-generate social images

paid

Sendible

Social media management tool

paid

Buzzsumo

Content research and discovery platform

paid

Sintra AI

12 AI business helpers for marketing, sales, and operations

paid

SocialInsider

Social media analytics and benchmarking

paid

Whova

Event management and networking app

paid

Wati

WhatsApp engagement platform for businesses

paid

X Ads

By Google

Advertising on X (Twitter)

paid

Khoros

Digital customer engagement platform

paid

ShortStack

Contest and giveaway platform

paid

eClincher

Social media management platform

paid

HypeAuditor

Influencer analytics platform

paid

MeetEdgar

Social media scheduler with auto-posting

paid

Yext

Optimize your brand's online presence and deliver content to any channel for maximum visibility.

paid

Meta Ads

By Meta

Advertising on Facebook and Instagram

paid

DelightChat

Customer support for D2C

paid

Oktopost

The B2B social media management platform for measurable growth and employee advocacy.

paid

TinyURL

Shorten URLs, create branded links, and track their performance with ease.

paid

Captiv8

The end-to-end influencer marketing platform unifying creators, commerce, and campaign performance.

paid

SocialPilot

Streamline social media management and scheduling for agencies and businesses.

paid

Sked Social

By Sked

Streamline your social media management with powerful planning, scheduling, and collaboration tools.

paid

Viralpep

Streamline social media management, boost engagement, and drive sales with an all-in-one platform.

paid

Ordinal

Build a content engine that drives revenue through powerful social media management.

paid

Rival IQ

By Rival

Competitive social media analytics

paid

Heepsy

Find influencers for your brand

paid

Iconosquare

Social media analytics and management

paid

Loomly

Brand success platform

paid

Chatfuel

Automate customer support and sales on WhatsApp, Instagram, and other social platforms with AI.

paid

Postiz

The all-in-one agentic social media scheduling tool for audience growth and lead capture.

paid

Statusbrew

Social media management for enterprises

paid

Circleboom

Grow and strengthen social media accounts with intuitive management and AI-powered content tools.

paid

Traackr

Influencer marketing platform

paid

Keyhole

Social media analytics platform

paid

Sprout Social

By Sprout

Social media management platform

paid

LinkedIn Ads

By LinkedIn

B2B advertising platform

paid

TikTok Ads

By Google

Advertising on TikTok

paid

Reddit Ads

By Google

Community-based advertising

paid

Mobilize

Community management for organizations

paid

Mention

Media monitoring and social listening

paid

Modash

Influencer marketing platform

paid

Hivebrite

Community management platform

paid

Desk.com

By Salesforce

Customer service for fast-growing companies

paid

Promo.com

Video creation for marketing

paid

SocialBee

Social media scheduling tool

paid

NapoleonCat

Centralize, automate, and scale social media customer service and content management with AI.

paid

Sociality.io

Manage, analyze, and optimize all your social media channels from a single platform.

paid

Emplifi

AI-powered platform for unified social media marketing, commerce, and customer care.

paid

Missinglettr

Automate social media content creation and distribution to grow your brand.

paid

RecurPost

Simplify social media management from content creation to client collaboration with advanced scheduling and analytics.

paid

Quintly

Unlock precise social media analytics and competitive benchmarking for data-driven marketing decisions.

paid

Sotrender

Analyze, benchmark, and report your social media performance across multiple platforms.

paid

Local Viking

By Local

Simplify Google My Business management, track local rankings, and automate GMB posting.

paid

Untappd for Business

By Untappd

Connect with craft beer enthusiasts and manage your venue's offerings.

paid

Marblism

Scale your business with an AI team that manages your inbox, socials, SEO, sales, and calls.

paid

Socialbakers

Unify social marketing, management, and customer experience to drive engagement and growth.

paid

Feedhive

Create, schedule, publish, and manage social media content at scale with AI and automation.

paid

ContentStudio

Unified social media management for agencies, brands, and marketers to create, schedule, and analyze content.

paid

Aizy

Master your online advertising with AI-powered strategy, management, and optimization.

paid

Agency Analytics

By Agency

Automated client reporting and performance monitoring for marketing agencies.

paid

Streaml

AI-native marketing infrastructure for autonomous growth and self-evolving marketing workflows.

paid

Heyreach

Scale LinkedIn outreach for agencies, sales, and growth teams with unlimited senders.

paid

Dash Hudson

By Dash

AI-powered social media management for brands, from organic to influencer marketing.

paid

Pixlee TurnTo

By Pixlee

AI-powered platform for social media marketing, commerce, and customer care.

paid

Influencity

The complete platform for influencer marketing, social media management, and social listening.

paid

Aspire

By AspireIQ

The leading influencer marketing platform for e-commerce brands to scale word-of-mouth commerce.

paid

Awario

Social listening and analytics

paid

Bazaarvoice

The UGC platform for authentic shopper experiences, driving product discovery and e-commerce growth.

paid

Bevy

The unified community platform for forums, events, groups, gamification, analytics, and AI.

paid

BrandMentions

Unlock AI-driven brand insights and monitor your online presence across web and social media.

paid

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What is Social Media Management Software?

Social Media Management software helps businesses and individuals streamline their workflows by providing specialized tools designed for social media management-related tasks. These solutions range from simple, free tools to comprehensive enterprise platforms, each offering different capabilities to match various needs and budgets. Whether you're a solo entrepreneur or managing a large team, the right social media management tool can significantly improve your productivity and results.

Key Features to Look For

Intuitive user interface that minimizes the learning curve

Integration capabilities with popular tools and platforms

Collaboration features for team-based workflows

Analytics and reporting to track performance

Mobile accessibility for working on the go

Customization options to fit your specific needs

Reliable customer support and documentation

Benefits of Social Media Management Software

Save time by automating repetitive tasks

Improve accuracy and reduce human errors

Enhance team collaboration and communication

Gain insights through data-driven analytics

Scale your operations without proportional cost increases

Stay competitive with modern, efficient workflows

How to Choose the Right Social Media Management Software

When choosing social media management software, start by clearly defining your requirements. Consider your team size, budget constraints, and must-have features. Look for tools that offer free trials so you can test the interface and functionality before committing. Pay attention to integration options with your existing tech stack, and don't overlook the importance of good customer support. Reading user reviews on platforms like Toolradar can provide valuable insights from people who've actually used these tools in real-world scenarios.

Frequently Asked Questions

What is the best social media management software in 2026?

Based on user reviews and our editorial analysis, Lately is currently the top-rated social media management software. However, the "best" choice depends on your specific needs, budget, and use case. We recommend comparing multiple options using our detailed reviews and comparison tools.

Are there free social media management tools available?

Yes, many social media management tools offer free plans or freemium models. These are great for individuals and small teams getting started. As your needs grow, you might want to upgrade to paid plans that offer more features and higher limits.

How do I choose the right social media management software for my business?

Start by listing your must-have features and setting a budget. Then, take advantage of free trials to test different options. Consider factors like ease of use, integration capabilities, scalability, and customer support. Reading reviews from users with similar needs can also help inform your decision.

Can social media management software integrate with other tools I use?

Most modern social media management software offers integrations with popular tools and platforms. Check each tool's integration page or ask their support team about specific integrations you need. Many also offer API access for custom integrations.