Paid92/100
View Details Best Web Analytics for Marketing Teams 2026
Updated: February 2026
Powerful web analytics tools to supercharge your marketing efforts and campaigns. We've curated 15 tools specifically suited for marketing teams.
Key Takeaways
- Lexalytics is our #1 pick for web analytics for marketing teams in 2026, scoring 92/100.
- We analyzed 15 web analytics for marketing teams tools to create this ranking.
- 8 tools offer free plans, perfect for getting started.
- Average editorial score: 89/100 - high-quality category.
Why Marketing Teams Need Specialized Web Analytics Tools
Campaign management
Analytics built-in
Integration options
Content tools
15 Web Analytics Tools for Marketing Teams
Best Web Analytics for Other Use Cases
Frequently Asked Questions
What is the best web analytics tool for marketing teams?
Based on our analysis, Lexalytics is the top choice for marketing teams, with a score of 92/100. It offers campaign management and analytics built-in.
Are there free web analytics tools for marketing teams?
Yes! Ahrefs, Apify, PostHog offer free plans suitable for marketing teams.