Best CRM Tools in 2026

CRM platform for scaling businesses

3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026

HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system. Built around a free CRM, it provides tools for email marketing, lead management, pipeline tracking, live chat, ticketing, website building, and workflow automation. HubSpot organizes its products into five Hubs, Marketing, Sales, Service, Content, and Operations, that share a common contact database and reporting layer. The platform serves a large number of customers across many countries, from startups using the free tools to enterprises running complex multi-touch attribution. Its App Marketplace offers numerous integrations with tools like Salesforce, Slack, and Shopify.

The CRM that defined the category for sales, service, and marketing

4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026

Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys. AppExchange offers thousands of business apps. The CRM that defined the category and powers enterprise businesses worldwide.

Customizable CRM for sales teams

4.6 /5 on G2 · 19,089 ratings, Sep 2026

Monday Sales CRM is a fully customizable CRM built on the monday.com platform. Track leads, manage pipelines, automate sales processes, and collaborate with your team.

AI CRM built for people and AI agents to work together

4.6 /5 across G2 and Capterra · 509 ratings, Sep 2026

Creatio is an AI CRM and workflow platform built so people and AI agents work side by side across Sales, Marketing, and Service on one shared data model. A no-code layer lets business users build and adjust workflows and AI agents themselves, without a developer.

Unify sales data, outreach, and CRM to fill your calendar

4.7 /5 on G2 · 9,826 ratings, Sep 2026

Apollo is an AI-powered sales platform that unifies lead data, engagement tools, and customer relationship management into a single solution. It helps B2B sales teams find and convert prospects by providing access to a vast database of contacts and companies, automated outreach sequences, a built-in dialer, and lead enrichment capabilities. The platform is designed to streamline both outbound prospecting and inbound lead conversion, enabling users to fill their calendars with qualified meetings and build pipeline efficiently. Apollo replaces multiple standalone tools, reducing complexity and cost for sales organizations of all sizes.

All-in-one marketing platform for email, SMS, and customer engagement

4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026

Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, chat, CRM, and marketing automation. Founded in France in 2012, Brevo has grown to serve over 500,000 customers worldwide with a focus on affordability and ease of use. The platform is known for its generous free tier and competitive pricing compared to Mailchimp. Brevo offers transactional email services, landing pages, Facebook ads integration, and a sales CRM - making it a comprehensive solution for growing businesses.

CRM for sales and marketing teams

4.2 /5 across G2 and Capterra · 9,945 ratings, Sep 2026

Zoho CRM manages customer relationships affordably. Sales and customer management from Zoho-CRM for cost-conscious organizations. The pricing is competitive. The features are comprehensive. The Zoho integration adds value. Organizations wanting affordable CRM choose Zoho CRM for cost-effective sales management.

Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.

4.6 /5 across SourceForge, Trustpilot, G2 and more · 4,303 ratings, Sep 2026

SendPulse is a comprehensive multi-channel marketing automation platform designed to help businesses of all sizes manage their customer communications and sales processes. It offers a suite of integrated tools including email marketing, chatbot builders, a CRM system, a website builder, and an online course creator. The platform enables users to automate personalized offers, manage sales pipelines, and engage with customers across various channels like email, web push, and chatbots. The platform is ideal for sales managers, eLearning businesses, industry experts, business owners, and marketers looking to streamline their marketing efforts without needing multiple integrations. It provides drag-and-drop editors, pre-made templates, and AI-powered tools to simplify content creation and campaign management. SendPulse aims to boost conversion rates, improve customer engagement, and provide detailed analytics to optimize marketing performance. Key benefits include saving time with pre-integrated tools, enhancing team collaboration, segmenting audiences for personalized communication, and monitoring marketing performance with built-in analytics. It also offers 24/7 multi-language support and a knowledge base to assist users.

Close more deals with AI-powered sales pipeline management

4.4 /5 across G2 and Capterra · 6,213 ratings, Sep 2026

Pipedrive is a sales CRM platform designed for small teams with pipeline management, automation, AI reporting, and email integration to close more deals.

Unify financials, CRM, and ecommerce in one cloud ERP

4.1 /5 across G2 and Capterra · 6,995 ratings, Sep 2026

NetSuite is a cloud ERP platform that unifies financial, CRM, and ecommerce operations. Growing businesses manage accounting, inventory, and customer relationships in one system. The platform scales from startups to large enterprises with industry solutions.